Michael S. Novilla


You KNOW your business needs improvement, but you’re just too darn busy. So let’s trade! A few meals at your restaurant or nights stay at your hotel in exchange for my real, proven solutions.

Think “Secret Shopper” meets “Bar Rescue”.

Hi, I’m Michael S. Novilla, and I’m using my 30 years of success in the Hospitality, Travel, Real Estate, Construction and Customer Service industries to help solve YOUR business headaches. I developed The NOVA Way, a continuous improvement system, while building and running my world-class venue NOVA 535. But I love traveling too much to sit still, so when I’m visiting your area, I’ll eat at your restaurant, stay at your hotel, play secret shopper at your retail location, then share the NOVA Way’s solutions with you. Let’s get started TODAY solving your business headaches!




Connecting People.  20,000+ contacts world-wide and growing!

Construction:  20+ years hands on experience with electrical, plumbing, HVAC, irrigation, landscaping, concrete, roofing, brick working, lighting, sound and video systems, demo and construction design.

Customer Service:  Hosted over 1,000 5-Star Weddings and Events.  Expert understanding of Body Language,  Customer Wants, Needs, Moods, Expectations and how to navigate Language Barriers. and Difficult Customers. 

Environment Awareness and Design:  Lighting, Sound, Temperature, Cleanliness, Presentation, and Design to all harmonized to create that perfect “Vibe.”

Mentoring:  Connecting and mentoring Entrepreneurs since 2009 via weekly ESC meeting.

Real Estate Redevelopment:  Purchased, renovated and managed 100 rental units for over 20 years. FL Lic R.E. Broker since 1989.

World Travels:  62 countries visited on 5 continents, and counting:
Argentina, Australia, Austria, Bahamas, Belarus, Brazil, Bosnia, Bulgaria, Canada, Cayman Islands, Chile, China, Columbia, Costa Rica, Croatia, Czech Republic, Denmark, Easter Island, Ecuador, England, Estonia, Finland, France, Galapagos Islas (Baltra, Santa Cruz, Isabela, Cristobal), Germany, Greece, Hong Kong, Hungary, Iceland, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Latvia, Lithuania, Macau, Malaysia, Mexico, Netherlands, Norway, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Romania, Russia, Scotland, Sicily, Singapore, Slovakia, Spain, Switzerland, Taiwan, Thailand, Ukraine, United States, Uruguay, Vatican City, Virgin Islands – US and British.


My Social Channels

Companies and Projects

NOVA 535

At NOVA 535 Unique Event Space, we love creating 5-Star Weddings and Events just the way YOU want! That’s the NOVA Way.

Entrepreneur Social Club

Join Entrepreneurs, Business Owners, Mentors, Startups, College Students; Positive People. Founded January 2009, the ESC meets every Thursday night, usually at historic venue NOVA535.com, in beautiful Downtown St. Pete, Florida.


Discover only the Best Locally Owned, Places to Go, Things to Do and People to Meet, in beautiful Downtown St. Pete, Florida.


Showcasing the incredible Street Art Murals and Graffiti Art in sunny St. Pete, Florida.

Customer Service College

The premier online training and hands on source for customer service professionals.

Shite Show

Reviews of the World’s Best and Worst Restrooms! PoopScoop@Shite.Show


Novaween is St. Pete’s Favorite, Adults Only, Halloween Costume Party, since 2007.

Where I write